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The RETAIL wine shoppe you never knew you needed.

We are dedicated to selling wines you can believe in crafted by small, family growers who make honest wines that reflect a sense of place.

Tastings every FRIDAY night (6-8pm) and SATURDAY afternoon (12-3pm).

We provide a more "hands on" approach to wine retail, as we offer weekly tastings to help you find something that speaks to you, specifically.  By doing weekly tastings, we as a staff, will also have a pulse on all the wines in the store, allowing us to provide better service to you.  We want you to remember that wine is an agricultural product.  The wines we sell are living and with that, they are always changing in the bottle.  This is the magic of wine; we have seen how awesome and brilliant this idea is and believe it is our responsibility to share this great secret with you.

Monday - Thursday: 10:30am - 8pm

Friday: 10:30am - 9pm

Saturday: 10:30am - 8pm (Open at 9am on outdoor market Saturdays)

Sunday: 12pm - 6pm


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Friday, December 9th (6-8pm)
Big, Bold Reds
$20, $15 w/RSVP

Saturday, December 10th (12-3pm)
​All French Wines
$10, waived w/purchase

Friday, December 16th (6-8pm)
Wine & Cheese Pairings w/Bill Anderson
$20, $15 w/RSVP

Friday, December 23rd (6-8pm)
More Turkey Day Wines
$20, $15 w/RSVP

Friday, December 30th (6-8pm)
All Bubbles for NYE
$20, $15 w/RSVP

Friday, January 6th (6-8pm)
All Cali Wines
$20, $15 w/RSVP

Saturday, January 7th (12-3pm)
A Hodgepodge with Gerald
$10, waived w/purchase








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You have asked for it and now it's finally happening. We are offering a limited number of classes come 2015. The classes will entail short lectures and a tasting portion featuring classic wine examples in addition to cheeses from the specific regions.

The classes will be limited to 15 people/class.
The cost is $50/class (Credited towards 6 bottle purchase)
Classes must be paid in advance.

  • Build Thy Cellar w/ Tom Loup of Vino Veritas 
  • Thu., Dec. 10th (6-8pm)
    Join us as Tom explains the finer points of building a home cellar. We will discuss what to look for in wines that are destined to get better with age.


The cost is $150/6 months.
Clubs must be paid in advance.
Wines are ready for pick up the 15th of each month.


  • 1 bottle/mo. – Average retail value $20-$30
  • 2 bottle/mo. – Average retail value $10-$15


  • Each wines is paired with a recipe
  • Upon pick up – 5% off purchases of ≤ 5 bottles or 10% off purchases of ≥ 6 bottles
  • 10% off reorders of selected wine


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We offer gift certificates in any denomination. The perfect gift for any occasion! Visit the store to pick one up today.


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Visit Us at 5 North Pinckney, Madison, WI 53703.

Call the store at (608) 819-6191.

Email info@squarewineco.com

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