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The RETAIL wine shoppe you never knew you needed.

We are dedicated to selling wines you can believe in crafted by small, family growers who make honest wines that reflect a sense of place.

Tastings every FRIDAY night (6-8pm) and SATURDAY afternoon (12-3pm).

We provide a more "hands on" approach to wine retail, as we offer weekly tastings to help you find something that speaks to you, specifically.  By doing weekly tastings, we as a staff, will also have a pulse on all the wines in the store, allowing us to provide better service to you.  We want you to remember that wine is an agricultural product.  The wines we sell are living and with that, they are always changing in the bottle.  This is the magic of wine; we have seen how awesome and brilliant this idea is and believe it is our responsibility to share this great secret with you.

Monday - Thursday: 10:30am - 8pm (Closed Thanksgiving)

Friday: 10:30am - 9pm

Saturday: 10:30am - 8pm

Sunday: 12pm - 6pm


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Friday & Saturday, Nov. 27th & 28th (10am-4pm)
Black Friday & Saturday Tasting/Deals
25+ Wines open and all discounted
$10, waived with purchase

Tuesday, Dec. 1st (6pm)
Surly Beer vs. Surly Sommelier Dinner
at Heritage Tavern

Friday, Dec. 4th (6-8pm)
Budget Bubbles
$20, $15 with RSVP

Saturday, Dec. 5th (12-3pm)
My Favorite, the 2010 Vintage
$10, waived with purchase








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You have asked for it and now it's finally happening. We are offering a limited number of classes come 2015. The classes will entail short lectures and a tasting portion featuring classic wine examples in addition to cheeses from the specific regions.

The classes will be limited to 15 people/class.
The cost is $50/class (Credited towards 6 bottle purchase)
Classes must be paid in advance.

  • Build Thy Cellar w/ Tom Loup of Vino Veritas 
  • Thu., Dec. 10th (6-8pm)
    Join us as Tom explains the finer points of building a home cellar. We will discuss what to look for in wines that are destined to get better with age.


The cost is $150/6 months.
Clubs must be paid in advance.
Wines are ready for pick up the 15th of each month.


  • 1 bottle/mo. – Average retail value $20-$30
  • 2 bottle/mo. – Average retail value $10-$15


  • Each wines is paired with a recipe
  • Upon pick up – 5% off purchases of ≤ 5 bottles or 10% off purchases of ≥ 6 bottles
  • 10% off reorders of selected wine


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We offer gift certificates in any denomination. The perfect gift for any occasion! Visit the store to pick one up today.


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Visit Us at 5 North Pinckney, Madison, WI 53703.

Call the store at (608) 819-6191.

Email info@squarewineco.com

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