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The RETAIL wine shoppe you never knew you needed.

We are dedicated to selling wines you can believe in crafted by small, family growers who make honest wines that reflect a sense of place.

Tastings every FRIDAY night (6-8pm) and SATURDAY afternoon (12-3pm).

We provide a more "hands on" approach to wine retail, as we offer weekly tastings to help you find something that speaks to you, specifically.  By doing weekly tastings, we as a staff, will also have a pulse on all the wines in the store, allowing us to provide better service to you.  We want you to remember that wine is an agricultural product.  The wines we sell are living and with that, they are always changing in the bottle.  This is the magic of wine; we have seen how awesome and brilliant this idea is and believe it is our responsibility to share this great secret with you.

Monday - Thursday: 10:30am - 8pm

Friday: 10:30am - 9pm

Saturday: 9am - 8pm

Sunday: 12pm - 6pm 


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Friday, April 18th (6-8pm)
New Wave Cali Wines of Lioco

Saturday, April 19th (12-3pm)
Wines for Easter
$10, waived with purchase

Thursday, April 24th (5:30-7pm)
Winemaker, Ryan Zepaltas in the House

Friday, April 25th (6-8pm)
Jauma Juice

Wednesday, April 30th (5:30-7pm)
Mount Eden Vineyards

Thursday, May 1st (5:30-7pm)
Winemaker, Jay Somers of J. Christopher








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You have asked for it and now it's finally happening. We are offering a limited number of classes come 2014. These classes are a great holiday gift idea for that wine nerd in your family or if you just want to round out your knowledge. The classes will entail short lectures and a tasting portion featuring classic wine examples in addition to cheeses from the specific regions.

The classes will be limited to 10 people/class.
The cost is $50/class or $160 for all.
Classes must be paid in advance.

  • Wine 101 - Jan. 30th 6:30-8pm
    A look at the most popular grape varietals, how wine is made, how to taste, and general food pairing rules.
  • France - Feb. 6th 6:30-8pm
    Explore the Loire Valley, Rhone Valley, Burgundy, Bordeaux, and Champagne.
  • Italy - Feb. 27th 6:30-8pm
    Explore Piedmont, Tuscany, Sicily, and other smaller regions
  • New World - Mar. 13th 6:30-8pm Explore Australia, South Africa, South America, and the U.S.


The cost is $150/6 months.
Clubs must be paid in advance.
Wines are ready for pick up the 15th of each month.


  • 1 bottle/mo. – Average retail value $20-$30
  • 2 bottle/mo. – Average retail value $10-$15


  • Each wines is paired with a recipe
  • Upon pick up – 5% off purchases of ≤ 5 bottles or 10% off purchases of ≥ 6 bottles
  • 10% off reorders of selected wine


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We offer gift certificates in any denomination. The perfect gift for any occasion! Visit the store to pick one up today.


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Visit Us at 5 North Pinckney, Madison, WI 53703.

Call the store at (608) 819-6191.

Email info@squarewineco.com

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